- marketing information
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marketing informacije
English-Croatian dictionary. 2013.
marketing information
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Marketing information system — A marketing information system is a management information system designed to support marketing decision making. Jobber (2007) defines it as a system in which marketing data is formally gathered, stored, analysed and distributed to managers in… … Wikipedia
marketing information system — /ˌmɑ:kɪtɪŋ ɪnfə meɪʃ(ə)n ˌsɪstəm/ noun computer software which analyses marketing information and produces material on which marketers can make decisions … Marketing dictionary in english
marketing information system — MIS An organized set of procedures and methods by which pertinent, timely, and accurate information is continually gathered, analysed, and evaluated for use by marketing decision makers. Most systems are computerized and consist of a data… … Big dictionary of business and management
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Marketing strategies for product software — assist software firms to determine the type of market analysis that is needed for decision making. Two general strategies that are well known in the marketing discipline are: marketing mix; and relationship marketing. Marketing mix is the typical … Wikipedia
marketing — /mahr ki ting/, n. 1. the act of buying or selling in a market. 2. the total of activities involved in the transfer of goods from the producer or seller to the consumer or buyer, including advertising, shipping, storing, and selling. [1555 65;… … Universalium
Marketing science — For the journal, see Marketing Science (journal). Marketing science is a field that approaches marketing – the understanding of customer needs, and the development of approaches by which they might be fulfilled – predominantly through… … Wikipedia
Marketing mix modeling — is a term of art for the use of statistical analysis such as multivariate regressions on sales and marketing time series data to estimate the impact of various marketing tactics on sales and then forecast the impact of future sets of tactics. It… … Wikipedia
Markéting — Marketing Le marketing (appelé aussi par le néologisme mercatique) est une discipline du management qui cherche à déterminer les offres de biens, de services ou d idées en fonction des attitudes et de la motivation des consommateurs, du public ou … Wikipédia en Français
